YOUR RIGHT-HAND WOMAN
Done-For-You Business Operations & Project Management ✦ for Creatives
Chelli runs operations for creatives who have outgrown managing their business alone.
Multidisciplinary branding, design, content, and creative direction studios bring Chelli in to build systems and manage clients, teams, and day-to-day operations.
Chelli takes care of people, projects, and processes with precision — so creatives scale smoothly, clients feel cared for, your team knows what’s happening, and you have space to be creative.
No more missed deadlines, forgotten details, scope creep, communication overload, and burnout.
Stop working weekends & take a vacation. 🌸
trusted by
CREATIVE OPERATIONS & PROJECT MANAGEMENT 🌺
CREATIVE OPERATIONS & PROJECT MANAGEMENT 🌺
Your second in command
COO ✦ for Creatives
Chelli is your Creative Operations Director — managing projects, systems, clients, and teams🌹so the day-to-day no longer depends on you.
Clients receive thoughtful updates before they ever have to ask
Feedback, files, decisions, and next steps live in one clear place
Projects have real timelines, clear owners, consistent follow-up and on-time completion
Your calendar has room for creative work instead of constant coordination
Clients are taken care of without consuming your day
Scope is protected, revisions are managed, and rush requests have boundaries
You know what’s happening across every project without keeping it all in your head
Communication is clear, consistent, and doesn’t require you to be always available
Your team knows what they’re doing, when it’s due, and what happens next
You spend more of your time designing, directing, and creating
done-for-you business operations & project management for creatives ❥
done-for-you business operations & project management for creatives ❥
Your business runs beautifully
Without everything depending on you
You can take time off and projects still get finished
Priorities are clear without you constantly figuring out what happens next
Your team knows what they’re responsible for, what’s due, and what needs your approval
Every project has clear deadlines, deliverables, owners, and next steps
Scope, revisions, and deadlines are managed so projects stay profitable
You know what’s happening across the business without chasing updates or piecing information together
Client and team communication is centralized and organized — instead of scattered across DMs, emails, and random documents
Systems run smoothly so you can delegate without details falling through the cracks
You spend more time creating
HOW OUR PARTNERSHIP WORKS
We clarify your priorities and scope together — so our focus is clear.
We align on your vision
Once aligned, I manage day-to-day operations — handing timelines, coordinating deliverables, and taking care of clients. You’re involved where it matters, not everywhere at once.
I manage creative operations
Projects finish without your constant follow-ups, last-minute scrambles, or everything falling on you. Delivery, completion, communication, and details are handled. Issues are resolved before they become client-facing fires.
Projects move forward to completion
a curation of Chelli’s work in creative operations, project management, and strategic execution ✤ where creative vision meets intentional structure
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ilovecreatives
Business operations and project management for lovecreatives, a design studio and digital trade school. Chelli built Client Lab and leads its studio operations, manages publishing operations for Puno’s book series, and oversees ilovecreatives courses, community, programs, and special projects.
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Flodesk
Business operations for Flodesk, a design-focused email marketing platform for creatives to design emails people love to get and sell online. Chelli coordinated beautiful design and effective email marketing through creative business operations and marketing automation.
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DLD studio
Business operations and project management for dld.studio, a design studio for content creators and beauty brands. Chelli translated founder & creative director vision into clear priorities, plans, workflows, and next steps, leading operations strategy and execution.
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Ralph Lauren Fragrances
Project management and operations coordination for the launch of Polo 67 by Ralph Lauren Fragrances. Chelli ensured marketing deliverables stayed cohesive, intentional, and on-brand.
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GlossGenius
Project management for GlossGenius, a design-focused business management platform for beauty and wellness professionals. Chelli handled project tracking, timelines, and delivery to successfully complete a web application development project.
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L'Oréal Paris
Launch operations coordination and project management for the unveiling of L’Oréal Paris Age Perfect Cell Renewal Midnight Cream. Chelli handled launch timelines, status tracking, team coordination, and project delivery.
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Roma Designer Jewlery
Marketing operations for Roma Designer Jewelry, timeless designer jewelry from Italy. Chelli translated ideas and priorities into clear project plans and marketing workflows to bridge creative vision to product delivery for sourcing, manufacturing, and design.
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So Textual
Project management and marketing operations for So Textual, an educational resource exploring the writers, critics, wisdom, and happenings that give context to your reading life. Chelli built and launched Reading Residency including The Syllabus, Library, Book Club, Homework Club, and Reader’s Residency Newsletter.
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Fora Travel
Travel operations management for Fora Travel, a design-focused boutique luxury travel agency. Chelli directed and managed the operational workflows of travel and concierge services. She managed complex client itineraries, coordinated vendors, and ensured all projects move forward with precision and clarity.
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Intentional Marketing
Operations project management for Intentional Marketing, a boutique real estate marketing agency. Chelli directed web design projects and coordinated property photoshoots from start to finish. She also booked new agency clients, oversaw client experience, increased client retention.
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Refinery29
Event operations coordination and project management for Refinery 29’s 29Rooms: Expand Your Reality tour — a festival of culture, cause, and creativity celebrating innovative creative talent. Chelli coordinated event launch forward on-time with successful delivery.
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DBB Creator Coaching
Project management and event operations for David Bayer: CEO, speaker, author, and seminar leader. Chelli led 15+ coaching and consulting launches (live events, digital programs, and marketing campaigns), ensuring on-time delivery, client satisfaction, and seamless backend execution.
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Amour Print
Project management and marketing operations for Amour Print, a personalized canvas design shop for everyone to love. Chelli led project tracking, timelines, and delivery for ad campaigns and email marketing.
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17hats
Operations management for 17hats, a businesses management platform for creatives. Chelli built systems and workflows, created processes, managed client communications, creative projects, and day-to-day business operations for creatives.
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The Peddler Show
Event planning and operations coordination for The Peddler Show, an arts and crafts shopping experience. Chelli planned and coordinated logistics, vendors, and attendees for the art show, managing timelines, partner relationships, and ensuring events ran smoothly.
PUNO’S EXPERIENCE
FOUNDER, CEO, & EXECUTIVE CREATIVE DIRECTOR OF ILOVECREATIVES & ILOVECREATIVES STUDIO
“Honestly, having Chelli has been such a game changer for me. She’s SO SO GOOD good at project management. I’d been wanting to launch my book for over three years, and she got it done in one month. From filing the trademark in just a few days to owning every part of the publishing process end to end, and leading marketing plans, she completely took it off my plate. I didn’t have to worry about anything, she just handled it! Chelli has been part of my team for years, and she’s someone I trust deeply. She takes ownership of projects and actually gets them across the finish line. She’s a gem!”
YOCHEVED’S EXPERIENCE
PARTNER & CTO OF INTENTIONAL MARKETING
“Chelli is THE VERY BEST. Her consistency, reliability, and strategic execution got projects done and made an immediate difference in our operations both internally and client facing. Details stopped slipping, clients were taken care of, and everything ran so smoothly. We especially trusted her with onboarding our clients, handling client experience & client success, and managing our VIP portfolios because she communicates clearly, follows through, and makes people feel supported. Having her run our agency operations and client-facing processes took an enormous amount of pressure off our leadership team.”
KAYVON’S EXPERIENCE
FOUNDER & CEO OF THE SALES CONNECTION
"Chelli is a ROCKSTAR! She’s reliable, responsible, and knows our business inside and out. She takes care of all our operations, accounts, and team with clarity and ownership and has become an integral part of our team. We’re lucky to have her. She’s one of our best assets!
Meet Chelli 🌸 Creator of Scarlet Rose West® — Founder of Creative Business Studio®
Scarlet Rose West® is the lifestyle design resource for growing creative businesses and designing your dream life. Creative Business Studio® specializes in business operations for creatives.
Chelli is the business goddess taking care of operations & project management for creatives ~ Her work is precise, intentional, and deeply protective of creative flow.
Creatives come to Chelli when work feels overwhelming, everything still lives in their head, projects drag, and need strategic structure without sacrificing artistry.
Chelli’s approach comes from over a decade of living inside creative businesses — working from graphic & web designer → copywriting & marketing strategist → creative operations director → COO for creatives.
She understands how creatives actually operate: the non-linear timelines, the subjective decisions, the invisible labor, the emotional weight creatives carry.
She holds all of that with systems and structure that protect the work and the people making it.
Chelli loves devoting to creative founders as their right-hand operations director and vessel for their vision. ✨ She’s the Quincy Jones to your Michael Jackson.
work with chelli
Business Operations & Project Management for Creatives
Chelli manages projects, systems, clients and teams ✤ protecting your artistry as you grow.
Meet with Chelli or contact hello@scarletrosewest.com to define scope, set priorities, and customize the support you need — rooted in clarity and care. ❤️