B2B • SAAS
Flodesk
An email marketing platform dedicated to helping small businesses grow, nurture, and monetize their list—beautifully.
Objectives
Flodesk makes simple, intuitive software tools to help creators sell online and design emails people love to get.
Chelli helps make small business owners more successful through good design and effective email marketing with professional emails and sales pages that rival those of the big box brands
Services
Brand Marketing
Best practices for email marketing and e-commerce success.
Marketing Operations
Strategic systems that guide users through the platform's features and functionalities.
Business Operations
Educational and consultative business optimization.
B2B • SaaS
Key Contributions✦
email marketing • customer success • account management • operations optimization • business development
Chelli identifies opportunities for expansion and growth by proactively ensuring users are leveraging the platform effectively in their business. She collects and analyzes feedback to identify trends, pain points, and areas for improvement. She collaborates with cross-functional teams, including product, engineering, and marketing to drive product enhancements and expand user base.
B2B • SaaS
Strategies and Results✦
digital marketing • product development • process improvement • data analysis • quality assurance
Increased new user base by creating solutions to unique challenges faced by small businesses and entrepreneurs that drive month-over-month improvements in activation.
Avoided churned users by identifying and decreasing potential churn risks, with cohort analysis that provide deeper understandings of effective acquisition, activation, retention, and how these are trending over time.
Retained current users by collecting and analyzing data to inform product development.
Reactivated churned users through long-term growth vs. short-term pricing strategies.
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CUSTOM creative business growth
Creative Business Studio
audience monetization • course & membership creation • program & community management • sales funnel optimization • launch strategy & execution
attract your ideal clients • build your client base • receive referrals • optimize your systems • scale your business • create passive income
business Development • sales & marketing • client acquisition